Maria Ursu is HR Director at Booking.com, driving organizational growth through strategic people initiatives. With over 15 years of progressive HR leadership experience at global companies including Uber and Vodafone, Maria specializes in building high-performing teams, enhancing employee engagement, and fostering inclusive cultures that deliver measurable business results.
A #WATCTop100 recognized leader based in Amsterdam, she is passionate about transforming workplace cultures and developing talent across diverse international markets.
Culture Architecture: Building HR Systems That Support Multiple Identities
CHROs and organizational leaders explore how to redesign core HR processes—from hiring and performance management to learning and development—to accommodate and strengthen microcultures while maintaining organizational effectiveness and legal compliance across diverse cultural expressions.
How do you adapt performance management systems to fairly evaluate success across different cultural contexts and working styles?
What hiring and onboarding processes strengthen existing microcultures while ensuring new talent integrates effectively?
Which organizational design principles enable microcultures to thrive without creating silos that hinder cross-functional collaboration?