Malik Azzouzi, an IHECS alumnus, has over 15 years of experience in marketing strategy and communication. He began his career at DDB Brussels, progressing from account executive to manager.
In 2013, he became marketing manager at McDonald’s Belgium, then joined Twitter’s Belgian launch team in 2015 as account director. In 2017, he took the lead at VICE Belgium, before moving into digital strategy consulting at Wunderman Thompson and Mountainview Agency.
Malik joined Malt in 2022 as Country Manager for Belgium and was promoted to Country Director for the Benelux in 2024.
Discover more inspiring leaders and innovators—explore all Horizon Summit 2025 speakers.
As the boundaries of organizations expand beyond traditional structures, HR leaders are expected to build more agile, resilient, and future-proof teams. But to do that successfully, they must widen their scope beyond traditional employment, and that includes freelancers. In this session, Malt will show how forward-thinking companies across Europe are integrating freelance talent into their workforce strategies. You’ll discover why HR has a vital role to play in this shift: from ensuring a seamless onboarding and performance process to safeguarding well-being, supporting legal compliance, and aligning freelance talent with long-term skill needs. The transition to Total Talent Management (TTM) requires HR and procurement to work hand in hand: balancing efficiency and flexibility with a human-centered approach. Whether it's filling urgent gaps, managing talent scarcity in tech and digital roles, or protecting against legal risks like contract requalification, HR has a growing stake in managing this part of the workforce. You’ll walk away with actionable insights, data-driven benchmarks, and real-world examples that will help you:
HORIZON SUMMIT – an event by HR World Media
Contact Us:
HR WORLD MEDIA Kft
Bajcsy Zsilinszky utca 10., 2051 Biatorbagy, Hungary
EU VAT: HU27994393
STAMFORD GLOBAL Pty Ltd
70 Santiago Parkway, Ocean Reef, 6027, Australia
ACN: 653 165 872